There will be a percentage of fees charged on all smart contracts deployed from Forward Factory. For example, if someone uses an escrow service with the Proof of Value-Delivered model, Forward Protocol will charge a small fee for every transaction they complete (decided by the DAO).
Every transaction on the Forward Chain attracts a fee which will be covered with $FORWARD (Once Forward Chain is live on the mainnet).
The $FORWARD token is used as the reward token in the system to encourage and incentivize continued engagement with the protocol. Every platform using Forward Protocol will give $FORWARD as rewards which they have to buy from the market to reward their users.
All smart contracts will first attempt to deduct fees from the integrating platform's pre-purchased token pool, otherwise they will acquire more tokens from the open market as necessary to fulfill the transaction.