Introduction
1. Longhouse
Historically, a Longhouse is a building where the Native Americans, Native Asians and the Nordic Vikings gathered to create democratic and sustainable systems between humanity and nature. Sustainability and biodiversity were the foundations of the system that harnessed human potential and possibility. The Longhouse Foundation is creating a modern version of historical longhouses with a mission to protect a world full of life and biodiversity.
The name, the idea, and the philosophy of the project come from the seven-generation philosophy, originating in the longhouses of ancient history.
In the last 150 years, we have seen rapid technological development globally. Although this development has been positive in many ways, it has also disrupted the balance between society, our planet, and technology, causing negative consequences for our environment and climate.
The founders of Longhouse strongly believe that we are merely borrowing nature from planet Earth, and future generations have equal rights to enjoy nature and its resources. Therefore, the Longhouse Foundation works to decentralize and democratize the distribution and management of the Earth's natural resources. We believe it is critical for humanity’s survival and future development for commercial entities not to control production and access to vital natural resources.
2. The ecosystem
The Longhouse ecosystem is one part of our plan to create a balance between nature and humanity. In nature, many small and large ecosystems thrive due to their symbiosis and closely linked relationships. The Longhouse ecosystem works in the same way. Each part feeds off the success of the others for the long-term viability of the model. The ecosystem has three pillars - Secure, Engage and Unite. We will explain each one in detail in subsequent chapters.
3. Company structure
1. Longhouse Water150 AB
Longhouse Water150 AB is a limited company based in Sweden. It is the organization that handles all the operations of the Water150 project. The company will have an exclusive agreement with the Longhouse Foundation and the Luxembourgian SA company, based on the purpose of selling water and water rights - all according to the principles of the Longhouse Foundation. The conditions in the agreement clearly define the rules and focus of the work for Longhouse Water150 AB.
Longhouse Water150 AB will be active in the global water market, mainly focusing on selling water rights, establishing and running new wells, distributing clean drinking water, and identifying and signing contracts with well owners for the Longhouse Foundation. The revenues in Longhouse Water150 AB will mainly be used to cover operation costs and compensate well owners.
The Longhouse Foundation will own a majority of the voting rights in Longhouse Water150 AB. As part of our mission to democratize and decentralize water rights, all dividend-paying shares will be sold to the Longhouse Foundation for a predetermined price when certain targets are met.
This change of ownership will happen over ten (10) years to implement a decentralized autonomous organization (DAO) to ensure that the ecosystem does not cater to individual interests, profit, or other developments that are not in line with its mission. This unbiased governance structure eliminates the possibility of internal or third-party control of global 7 http://water150.io/
2. Longhouse Water150 SA
Longhouse Water150 SA is the issuer of our token The SA is working in and from Luxembourg, because of its well-developed regulations around crypto. The SA is owned by a Dutch foundation, called Bridge Foundation, with no individual owners.
3. The Longhouse Foundation
The Longhouse Foundation will be the link between humanity and nature. Hence, it strives to ensure a functioning ecosystem and a symbiotic relationship between humanity and nature, where each party prospers in the presence of the other. Its mission is to create an organ that cares for planet Earth in all aspects, especially nature, climate, and environment. Its vision is to reconnect humanity with nature and generate a grassroots movement working for abundant life on earth for the next seven (7) generations, 150 years, or until the movement becomes a part of society that the foundation is no longer needed.
The Longhouse Foundation is based in Sweden and operates by Swedish laws, rules, and frameworks. The Swedish model for foundations is among the world’s most solid and secure, meaning that it’s not possible to change a foundation’s purpose after setting them. The foundation will be led by one board with two forums - a commercial board of directors and a Natures advisory board, with representatives from all seven continents. The people in these two forums will have to share the direction, focus, drive, and vision of the Longhouse Foundation. They will use the wisdom, values, and norms from ancient civilizations and the indigenous people as guiding principles in their relationship with nature.
The commercial forum will be populated with people with extensive expertise in building a truly sustainable business to ensure the vision becomes a reality. To be elected to the board of directors, everyone needs to attend a three-year practical education within the Longhouse organization to learn and understand the true purpose and vision of the project.
The Longhouse Foundation has a raison d’être as long as dysfunctionality exists in harmony between nature and humanity. The Longhouse Foundation will no longer have a role when humanity learns to live in symbiosis with nature.
4. Water150 project
The Water150 project is the first project of the Longhouse Foundation. The project focuses on water - the most vital and elementary prerequisite for life - as a natural resource. Plants, animals, people, and other living organisms need water to survive. Accordingly, the Longhouse Foundation considers global access to water as a necessity. However, there are many problems today with access to clean drinking water. Water reservoirs are decreasing in many areas, mainly due to pollution and drought.
Every person needs a minimum of about two (2) liters of clean drinking water daily to survive. The Longhouse Foundation believes that the two-liters minimum requirement is at the bottom of the spectrum of a person’s daily needs. Consequently, Longhouse reviewed the minimum requirement and set it to 1m³ (1000 liters) of clean drinking water per person per year
The goal of the Water150 project is to secure the right to clean drinking water for everyone around the world. This goal is achievable by creating access to one liter of clean drinking water per year. The Longhouse Foundation is working to democratize and decentralize ownership and management of water as well as distribute this essential resource among everyone instead of concentrating power among a few people.
The world’s population is growing, and the Longhouse Foundation wants to ensure that everyone, today and in the future, will have access to clean drinking water. The project will create partnerships with well owners and establish contracts regarding the right to use their water. We will also drill our wells simultaneously to ensure sufficient supply. The Water150 project will also reserve water resources for charitable causes to serve people in vulnerable situations and humanitarian crises. Every Water150 well dedicated to charitable causes will meet the Water quality standardl’s standards for safe and clean drinking water.
5. The team behind Water150
The Water150 team is a dynamic team with international backgrounds and diverse career paths. Specialties in Leadership, Crypto Expertise, Legal Advisory, Business Development, Marketing Strategy, and Design are some of the competencies that drive this team toward building the business model for the Longhouse Foundation and Water150 project.
We are united in helping the planet and humanity unveil the true value of water. The team is working to create a new scalable system of water decentralization and equitable usage rights, with nature’s wisdom and modern technology as our shared inspiration.
Founders
Jörgen Ringman “Founder and CEO” https:
Jörgen is the Founder & CEO of Longhouse and a philanthropic entrepreneur focused on impact investments. He is also the Founder of Memira, a Scandinavian eye surgery chain. Jörgen lives by the sea with his family in the middle of Sweden. Jörgen has previous experience from Nessa, a water company
Mathias Bohman “Co-founder and COO” https://www.linkedin.com/in/mathiasbohman
Mathias is the project's co-founder, and his primary job description is to make things happen as needed. He brings his vast experience in leadership and business development within the retail space to the team. Mathias lives outside Stockholm, Sweden and has experience from working with other water related businesses.
Charlotte Ringman “Co-founder & Brand Strategist” https://www.linkedin.com/in/charlotteringma
Charlotte is a driver of conscious change with a vision to promote global wellbeing by bridging the gap between humanity and the planet.
Charlotte is a brand strategist and visual communication specialist with 15+ years of international experience in FMCG, premium retail & startups, building sustainable frameworks and core values with a goal of pioneering new holistic systems in the business sector.
She loves spending time in nature and exploring teachings and knowledge from ancient civilizations and their unique affinity to the earth.
Team
Mr. KEY (Karnika E. Yashwant) is an impact entrepreneur building and supporting the next billion dollar start-ups. Co-founder of Forward Protocol, and founder of Utopian Capital and KEY Difference Media, he has been in the blockchain space since 2013. He continues to hold many strategic positions, and is a sought after speaker and advisor in the crypto sphere. He is based in Dubai.
Markus Fernlund https://www.linkedin.com/in/markusfernlund/
Markus is the head of business development and entrepreneurship of the Water150 project. He is a best-selling personal development writer and the former Marketing Manager of Memira. Markus is located close to nature in Hälsingland, Sweden. Markus has previous experience from a water tapping factory.
Gabriel Dagsanth https://www.linkedin.com/in/gabrieldagsanth
Besides being one of our investors, Gabriel is also a prominent crypto enthusiast with several years of industry experience. His experience and passion guide us through the crypto world and contribute up-to-date information to help us with tactical decisions. Before moving to Stockholm, Gabriel was born and raised in the countryside of Sweden. He loves nature and likes to get out in nature at every opportunity he gets. Gabriel also loves a sauna just before jumping into an ice bath.
Tommy Norgren https://www.linkedin.com/in/tommy-norgren/
Tommy is the Head of Water Acquisition. He is a focused leader with vast experience in business management, digitalization, and quality control. As the Head of Water Acquisition, Tommy will focus on quality control and ensuring the steady growth of water resources worldwide. He prefers to be in the water rather than on land, and his favorite spare time activity is diving. He has built a technical platform for the energy market and will use this experience in the Water150 project.
Peter Jannerö CMO https://www.linkedin.com/in/peterjannero/
Peter is our CMO, a recognized brand & marketing executive with 20+ years of international experience with a proven track record of establishing and building iconic global brands and driving profitable growth. Besides his expertise in brand management and marketing he brings to the table a broad commercial understanding with extensive experience in corporate strategy, business planning, product innovation and scaling a business internationally. He has a genuine passion for nature and wildlife and lives with his family in Stockholm.
Ebbe works as our Business advisor and contributes his extensive & diverse experience in corporate management and business development to the team. His expertise in financial transactions, corporate investment strategy, and corporate management also give us a dynamic perspective on the project. Ebbe has worked around the world but is now living in Sweden. Ebbe is a board member of the water research Company Akloma.
Jenny Damm https://www.linkedin.com/in/jennydamm/
Jenny is our multifaceted CFO with a passion for making sustainable impacts on every project she works on. She has extensive and diverse experience in finance, leadership, business development, marketing, HR, brand management, and media production. Jenny has lived and worked all over the world and has now settled by the ocean in Southern Sweden.
Salomé Marin https://www.linkedin.com/in/salomemarin/
Salomé is our graphic designer and works with conscious branding. She strives to create identities that empower businesses, matching consciousness, strategy & design. Salomé was born in Colombia and has now lived in Frankfurt, Germany, for 10 years
Our Advisors
Ian Choo https://www.linkedin.com/in/ianchoo/
Ian is our legal expert in crypto affairs. He has a passion for projects that accelerate transformations for industries and people. Ian started in management consulting before serving as a co-founder of the Nepal Music Festival, the country's largest volunteer-run festival. He has taught at top business schools in Denmark and is an active speaker at global events. Ian holds an MSc (Global Politics) from LSE and has attended Harvard and IESE Business Schools. Ian was born in Singapore and now lives in Portugal.
Axel Thorsson https://www.linkedin.com/in/axelthorson/
Axel has more than two decades of IT and data systems experience. During years at the head of a growing IT consultancy, he developed a whole-systems perspective now focused on the crossroads of technology and natural systems. Axel has a special interest in using emerging decentralized technologies to inspire positive economic and environmental change. He holds a pilot license and is an avid scuba diver. Axel, born American, lives in Copenhagen, Denmark.
Peder Dagsanth
With vast experience building fast-growing companies in the industrial sector, Peder is one of our most important advisors. Peder contributes a dynamic analytical view and possesses extensive knowledge and expertise in structuring companies. He is an early investor in the Longhouse project. When he is not helping Longhouse, he runs his own steel construction business, Borga. He is also the CEO of Skymining. Peder lives on a farm in the middle of Sweden and loves being outside in the forest.
Reza Jaufeerally https://www.linkedin.com/in/rzjaufeerally1/
Reza is a specialist researcher in Islamic and Ethical Finance at the Centre for Economics & Ethics of University of Leuven. He holds a triple LLM (International Business, Intellectual Property & ICT law specializations). His research focuses on the synergies between Islamic Finance, Ethical Finance & Socially Responsible Investment and Entrepreneurship. Reza has advised numerous industrial entities to achieve multi-billion euro fundraising rounds. Reza lives in Belgium, where he advised on the first Ethical Crowd-funded Financial Cooperative in the country.
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